Family Bank has marked a significant milestone in its growth journey with the official opening of its 96th branch in Kilifi County, reinforcing its commitment to expanding access to financial services across Kenya.
The new branch, located at Kilifi Plaza, will offer a broad range of services including asset finance, business and trade financing, women banking, loan facilities, and digital banking solutions tailored to meet the evolving needs of retail and SME customers.
Speaking during the launch, Family Bank CEO Nancy Njau highlighted Kilifi’s growing economic potential as a key driver behind the expansion.
> “As a Bank, our focus remains on retail banking. Kilifi’s growing demand for financial services presents a compelling opportunity for us to support the growth of the local business community,” Njau said.
She noted that the new branch is part of the Bank’s 2025–2029 Strategic Plan, which prioritizes expanding the branch network, launching SME-specific service hubs, and integrating physical banking with digital platforms to enhance customer experience.
A Broader Expansion Vision
The Kilifi branch opening follows the recent relocation of Family Bank’s Kangemi, Kisii, and Ngara branches to newly constructed, customer-centric facilities. These moves are part of a wider strategy aimed at modernizing service delivery and improving accessibility for its 1.2 million customers nationwide.
With operations in 32 counties, Family Bank is now the eighth-largest bank in Kenya by branch network. It serves customers through more than 6,000 agents and 75,000 merchants, with total assets standing at Ksh 168.5 billion and a deposit base of Ksh 126.4 billion as of December 2024.
A Leader in Innovation and Customer Experience
Family Bank has built a reputation as a pioneer in digital banking, being the first bank in Kenya to introduce paperless smart card banking and among the first in Africa to roll out mVisa.
The Bank’s efforts have not gone unnoticed. In 2024, it received multiple accolades, including the Excellence in Customer Responsiveness Award at the Innovation & Excellence Awards East Africa, and was voted the Best Tier-Two Bank for the fifth year running in the Kenya Bankers Association’s Customer Satisfaction and Digital Banking Survey.
Additionally, Family Bank was recognized with the Banking on Women Award, the Service Excellence Award for Social Impact & Sustainability, and had previously made headlines for its oversubscribed corporate bond issuance in 2021, raising Ksh 4.42 billion.
Commitment to SMEs and Community Growth
With a strong focus on SME banking, Family Bank continues to drive economic transformation through financial inclusion and targeted lending, particularly in agriculture and women-led enterprises. The Bank’s award-winning support for high-impact lending and innovative financial campaigns has positioned it as a key player in Kenya’s financial sector.
The opening of the Kilifi branch marks another step in Family Bank’s mission to be the “Preferred Bank for Biashara”, offering accessible, customer-focused, and digitally enabled financial solutions across the country.
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