Kate Kamau Leads Glenmorangie's Landmark Pan-African Campaign Celebrating Creativity and Craft

Glenmorangie Highland single malt Scotch whisky has launched its most ambitious Africa-focused campaign yet, bringing together three of the continent's leading storytellers for an immersive journey into the heart of Scotland's whisky-making tradition.

The landmark campaign features Kenyan actress Kate Kamau, Nigerian artist and creative executive Darey Art Alade, and South African author and commentator Khaya Dlanga, who travelled to Glenmorangie's historic distillery in Tain, Scotland, to explore the heritage, craftsmanship and people behind the iconic Highland single malt.

Filmed against the breathtaking backdrop of the Scottish Highlands, the campaign captures authentic moments of discovery as the three creatives engage with Glenmorangie's whisky makers, learn about centuries-old traditions and reflect on the shared values of creativity, patience and character.

The initiative is built around the idea that "character is built over time," drawing parallels between Glenmorangie's 180-year whisky-making legacy and the personal journeys of Africa's celebrated creatives, who have earned international recognition through dedication, resilience and originality.

Speaking about her experience, Kate Kamau said the journey showed her that storytelling transcends words.

"What stayed with me most was how storytelling lives beyond words. You feel it in the people, the landscapes and the quiet pride behind every part of the distillery. It reminded me that, wherever we come from, the stories we choose to preserve become part of who we are," she said.

Darey Art Alade described the visit as an opportunity to witness craftsmanship at its source, noting that meaningful work—whether in music, business or whisky making—requires patience and intention.

Khaya Dlanga said he was deeply inspired by the people preserving Glenmorangie's traditions, adding that genuine character is cultivated over time through commitment and passion.

Glenmorangie President and CEO Caspar MacRae praised the collaboration, saying the African creatives brought curiosity, humour and fresh perspectives to Scotland's historic distillery.

"At Glenmorangie, we've spent more than 180 years perfecting the art and science of whisky making. It was inspiring to see Kate, Darey and Khaya engage with our team and bring their own unique interpretations of our heritage. Their creativity and storytelling will resonate with whisky lovers across Africa and beyond," MacRae said.

The campaign arrives at a time when African creatives continue to shape global conversations in fashion, film, literature, music and luxury.

According to Derek Ruediger, Glenmorangie's International Marketing and Commercial Director, the initiative aims to place African voices at the centre of the brand's storytelling.

"Africa's creatives are defining the next era of storytelling. By combining 180 years of craftsmanship with African creativity, we hope to bring fresh perspectives and greater relevance to our brand across the continent," he said.

Running from July through December 2026, the campaign will feature episodic digital films, long-form editorial content, cultural conversations and exclusive events hosted by the three ambassadors in Nairobi, Lagos and Johannesburg.

Through their journeys in Scotland, the storytellers offer audiences a fresh appreciation of craftsmanship, heritage and the enduring power of authentic storytelling while showcasing Africa's growing influence on the global creative stage.

Glenmorangie encourages responsible drinking and reminds consumers to enjoy its whiskies in moderation and in accordance with recommended alcohol consumption guidelines.