Naivas Celebrates First Batch of Kikwetu 2025 Winners, Urges Shoppers to Keep Shopping

 

Naivas Supermarket has celebrated the first group of winners in its annual Kikwetu promotion, with customers from across the country walking away with major prizes including a brand-new car and multiple motorbikes.

In a statement released on 24 November 2025, the retailer’s Head of Marketing, Flo Saronge, congratulated all the winners and thanked customers for their continued loyalty, describing their participation as the heartbeat of the campaign.

Among the celebrated winners is Mr. Nahashon Kamau from the Komarock branch, who became the first car winner of the 2025 Kikwetu promotion. Saronge wished him many safe and joyful kilometres in his new vehicle. Several other shoppers were also rewarded with motorbikes, including Mr. Kevin Malinji Bushuru from Bungoma, Ms. Esther Chege from Riruta Satellite, Simon Kasere Oluvouwa from Narok, Christopher Kiro from Mwembe Tayari, and Ephantus Njiru from Embu Pearl Centre. According to Naivas, their new rides are ready for collection.

“These wins are not just rewards; they are life-changing milestones, made possible because you chose to shop with Naivas,” Saronge said.

Saronge encouraged shoppers across the retailer’s 112 stores to continue participating in the promotion, saying the campaign is still ongoing and every shopping trip brings customers closer to an unforgettable festive season. She explained that entry into the promotion is automatic for shoppers using the Naivas Loyalty Card, as every shopping bag accumulated is converted into a draw entry. Those not yet enrolled in the loyalty program can register instantly and at no cost, either through self-registration or at any customer service desk. Once registered, every purchase made contributes to their chances of winning.

She urged customers who have not yet joined the loyalty program to do so, describing it as the gateway to all Kikwetu prizes and noting that it offers exclusive benefits even beyond the promotion period. “This festive season, your loyalty could be the key to transforming your holiday experience,” she said.

Naivas confirmed that many prizes remain available in the next phase of the promotion. The retailer still has five brand-new cars to give away before Christmas, along with forty motorbikes, daily and weekly electronics, and the supermarket’s famous Christmas mbuzis, which this year will be accompanied by kuku. With such a wide range of rewards still on offer, the supermarket says every shopping trip presents a genuine opportunity to win.

Saronge said the Kikwetu promotion is more than a marketing campaign, describing it as a celebration of community, family, and the trust customers place in Naivas daily. She concluded by congratulating the winners and encouraging shoppers to stay loyal as they might be the next big winner.