Melta Kenya Urges Joint Action to Tackle Counterfeit Alcohol and Drug Abuse

Melta Kenya has renewed its call for closer collaboration between the government and industry players to combat the growing menace of counterfeit products, illegal alcohol, and drug abuse, warning that the problem poses serious threats to public health, consumer safety, and the national economy.

In a statement, the company said sustained partnerships with government agencies and other stakeholders are critical to ensuring that enforcement efforts effectively target perpetrators of illicit trade, rather than penalizing compliant and legitimate businesses operating within the law.

“As a responsible industry player, Melta Kenya believes that partnerships with government agencies are essential in promoting a fair, transparent, and well-regulated market,” the company said, adding that insights from industry players can play a key role in strengthening enforcement strategies and informing sound policy formulation.

The company welcomed President William Ruto’s declaration of a national campaign against alcohol and drug abuse in 2026, terming it a bold and timely response to a growing public health challenge that continues to affect communities across the country.

Melta Kenya expressed its readiness to support the government-led initiative by sharing industry intelligence, backing enforcement efforts, and reinforcing internal measures aimed at eliminating counterfeit and illicit products from the market.

Francis Mbogo, Chairman of Melta Kenya, said coordinated action is the most effective way to address the problem.

“By working together, we can protect consumers, safeguard public health, support legitimate businesses, and reduce the significant economic losses caused by illicit trade,” Mbogo said.

Counterfeit alcohol and drugs have long been linked to health complications, loss of life, and reduced government revenue, prompting renewed calls for multi-agency cooperation and stronger engagement with the private sector to curb the vice.