From Competition to Partnership, Perminus Kariuki Redefines Success for Kenya

By John Kariuki

At the Star Brands Awards, Perminus Kariuki, CEO of Nyota Njema Real Estate and Executive Director with BNI Nairobi South, delivered a bold message that redefines the way Kenyans should view success. The annual event, which celebrates businesses that excel in their industries, brought together top entrepreneurs and leaders to reflect on the country’s economic challenges and opportunities.

Kariuki emphasized that Kenya’s economic transformation requires a fundamental shift from competition to collaboration. Drawing inspiration from the event’s keynote speaker, Hon. Ndinyero, he underscored that progress is only possible when individuals, businesses, and institutions work together rather than against each other.

In his remarks, Kariuki urged businesses to change their internal cultures as well. He proposed that instead of referring to employees as “staff,” organizations should call them “partners,” reflecting a deeper recognition of their contribution. Going further, he suggested replacing year-end bonuses with company shares for employees, a model that would boost productivity by giving workers direct ownership and a vested interest in the success of the enterprises they help build.

Kariuki also pointed out a national challenge: Kenya’s tendency to consume more than it produces. For true economic stability, he argued, the country must prioritize manufacturing and value addition, transforming itself into a hub of innovation and production. He called on entrepreneurs to move beyond short-term gains and align themselves with long-term strategies that will anchor sustainable growth.

Despite acknowledging the current economic hardships and political uncertainties, Kariuki expressed optimism. He highlighted the resilience of the Kenyan people, referring to the enduring “Kenyan spirit” that refuses to give up. He compared the present challenges to the COVID-19 pandemic, noting that if Kenya overcame those unprecedented disruptions, it is well positioned to navigate today’s difficulties.

Closing his reflections, Kariuki reiterated that collaboration is the cornerstone of Kenya’s future. “Competition will take us nowhere; collaboration will take us where we want to go as a country,” he said. With this renewed spirit, he expressed confidence that Kenya’s economy can once again become vibrant and globally competitive.