Youths Defend George Ruto’s Investment, Urge Media to Focus on Development Journalism

By John Kariuki

A section of youth leaders and professionals has strongly criticized The Standard Media Group for what they describe as sensational and unfair reporting on George Ruto’s investment in the Matatu industry.

The investment, spearheaded by George Ruto, son of President William Ruto, has created hundreds of jobs for young people and spurred growth within the public transport sector. According to the youth caucus, the project is a model of youth-led enterprise and empowerment, steering many away from crime and drug abuse while contributing to economic growth.

“This is a wise investment that directly impacts the lives of ordinary Kenyans through job creation and improved livelihoods,” said one of the youth leaders. “Instead of celebrating such milestones, it is disappointing to see sections of the media framing it as a scandal.”

The Matatu industry is a major employer in Kenya, supporting millions of livelihoods both directly and indirectly. Stakeholders argue that such an investment aligns with national goals of empowering young entrepreneurs and modernizing the public transport system.

The youth urged The Standard and other media houses to embrace responsible and development-oriented reporting. “The media has a mandate to inform and inspire. Turning success stories into personal attacks erodes public trust and undermines the spirit of enterprise,” one speaker added.

The discussion also referenced the recently launched MOOD initiative, which drew an enthusiastic Gen Z audience. The event symbolized the creativity and energy of Kenya’s youth and their appetite for innovation, culture, and entrepreneurship. For many, George Ruto’s investment reflects this same youthful drive, proving that Kenya’s young people are not just consumers but creators of solutions and opportunities.

The youth caucus emphasized that the media should focus on solutions and positive transformation rather than sensational narratives, calling on journalists to maintain ethical standards and objectivity.