By Andreas Von Paleske, Chief of Strategy, Naivas Supermarkets Naivas Supermarkets, Kenya’s leading retail chain, and Safaricom M-Pesa, Africa’s leading mobile money platform, have joined forces to celebrate mothers and enhance the shopping experience with a special two-day activation on May 10th and 11th, 2025.
We come together not just as businesses, but as members of the communities we serve, to celebrate the heart of every home - our mothers. We are proud to partner with Safaricom’s M-PESA - two of
Kenya’s most trusted household brands - to honor mothers across the country through a joint Mother’s Day activation campaign happening in select Naivas stores nationwide.
This partnership is rooted in a shared purpose: to appreciate the incredible role mothers play in our society and in our economy. Women, and especially mothers, influence over 80% of household purchasing decisions. They are planners, providers, caregivers - and they are the core of our customer base.
This weekend’s activation is our way of saying thank you. Together with Safaricom, we are offering curated rewards - including Naivas shopping vouchers, airtime, umbrellas, and mama packs—to female shoppers who use the M-PESA App for their purchases. It’s a simple gesture of appreciation, made possible by a powerful collaboration.
As part of this initiative, leadership teams from both Naivas and Safaricom are engaging directly with customers in our stores on 11th May. We look forward to listening, to connect, and to demonstrate the ease and convenience of digital payment through M-PESA QR code technology.
This partnership is also strategic. It reflects our broader goal to enhance the customer experience through technology and convenience. At Naivas, we continue to invest in digital transformation to meet the evolving needs of the Kenyan shopper - and that includes secure, seamless checkout solutions.
We see this campaign not as a one-off, but as the beginning of a deeper engagement between our two brands, both of which are deeply woven into the fabric of everyday Kenyan life.
On behalf of the entire Naivas team, I wish every mother a joyful and love-filled weekend. We celebrate you, we honor you, and weand we remain committed to delivering value to you - every single day.
0 $type={facebook}:
Post a Comment
Note: Only a member of this blog may post a comment.