Naivas Unveils 'Naivas Ni Kwetu' Campaign to Celebrate Kenyan Families, Communities and Local Partnerships

Kenya's leading supermarket chain, Naivas Supermarkets, has launched "Naivas Ni Kwetu," a nationwide brand campaign celebrating the communities, families, suppliers and partners that have contributed to the retailer's 36-year journey.

The campaign was officially unveiled on Saturday at Greenspan Mall in Nairobi during a colorful launch event that brought together customers, employees, suppliers and their families.

More than a marketing campaign, Naivas Ni Kwetu positions the retailer as a homegrown brand committed to strengthening the relationships that connect millions of Kenyan households. The initiative recognizes the role played by farmers, manufacturers, artisans, small and medium-sized enterprises (SMEs), distributors, employees and customers in building one of Kenya's most trusted supermarket chains.

With over 110 stores nationwide, Naivas said the campaign reflects its continued commitment to delivering Fresh. Quality. Choice. Value – Bei Poa. while remaining deeply rooted in Kenyan communities.

Speaking during the launch, Naivas Chief Commercial Officer Jorsen Patten described the campaign as a celebration of the people behind the company's success.

"Naivas Ni Kwetu reflects the heart of our business. It is a celebration of the people who have built this company together—our customers, employees, farmers, suppliers and communities. For 36 years, Naivas has grown alongside Kenya, and this campaign is our commitment to continue serving Kenyan families while strengthening the partnerships that make this journey possible," Patten said.

The launch coincided with the Naivas Family Fun Day, featuring entertainment and family-friendly activities designed to strengthen the retailer's bond with the communities it serves.

A Supplier Showcase also formed part of the celebrations, highlighting the innovation and collaboration of local producers and manufacturers whose products fill Naivas shelves across the country. The retailer said the exhibition underscores its ongoing support for Kenyan businesses, local sourcing and entrepreneurship.

Naivas noted that its investment in local suppliers and SMEs continues to create employment opportunities while contributing to the growth of Kenya's retail ecosystem and broader economy.

Looking ahead, the supermarket chain reaffirmed its commitment to expanding alongside growing communities, supporting local enterprise and creating meaningful shopping experiences for Kenyan families.

The campaign concludes with a simple message that captures the retailer's identity and vision: "Naivas Ni Kwetu"—a celebration of belonging, partnership and Kenya itself.