Madam CEO Dr. Esther Muchemi Kicks Off 2026 with Focus, Purpose, and Inspiration
After the festive season, Dr. Esther Muchemi, fondly known as Madam CEO and Group CEO of the Samchi Group of Companies, has signaled a return to work with renewed focus and determination.
Taking to her social platforms, Dr. Muchemi encouraged her followers:
"The holidays were good — but now it’s time to get back to work. 2026 will be a great year, not by accident or luck, but by focus, consistency, and action."
She urged her team and young entrepreneurs alike to embrace discipline and intentionality in their work. "Let’s hit the ground running, show up disciplined, and do the work our future selves will thank us for," she added.
Why Madam CEO Inspires:
Pioneering Entrepreneurship: From a single telecommunications shop as Safaricom’s first dealer, Dr. Muchemi has grown the Samchi Group into a multi-billion shilling conglomerate spanning telecommunications, microfinance, hospitality, real estate, and ICT.
Resilience and Persistence: She has openly shared her business setbacks, including losses in farming ventures and crop destruction by El NiƱo, emphasizing her motto: “never give up easily.”
Faith-Driven Leadership: A devout Christian, she attributes her achievements to divine guidance and often shares spiritual reflections to inspire others.
Empowerment and Mentorship: Through her book “Give Me My Mountain” and the Madam CEO brand, she mentors young entrepreneurs and women, championing ethical business practices and financial independence.
Global Recognition: In 2025, she was named African Female Business Leader of the Year at the African Business Leadership Awards in London.
Advocacy for National Values: Dr. Muchemi uses her platform to promote integrity in leadership and the protection of public assets, delivering candid insights on business and life.
As 2026 begins, Madam CEO sets a powerful example of vision, discipline, and purpose-driven leadership, inspiring countless young Kenyans to pursue excellence in business and life.

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