Why KTDA GCEO Mr. Wilson Muthaura Is a Happy Man for 2025

 As 2025 ends, Mr. Wilson Muthaura, Group CEO of KTDA Holdings, reflects on a year of resilience, innovation, and strong progress in Kenya’s tea sector. Despite climatic and global challenges, KTDA reinforced its position as a global leader in quality teas while boosting farmer earnings.

Strong Market Performance

Auction absorption rose to 84%, up from 51% in 2024, while made-tea sales grew 10% to 319 million kilograms, despite a 12.1% dip in green leaf production. Teas from the East of Rift led in price, averaging $2.98/kg.

Digital Transformation

KTDA rolled out Electronic Weighing System (EWS) Phase II across 71 factories, installing 69 weighbridges. This improved efficiency, enhanced data accuracy, and empowered farmers with real-time insights.

Quality, Value Addition, and Global Reach

Through STQIP, KTDA improved tea quality, particularly in West of Rift teas. The agency also promoted Kenyan teas at international platforms such as Osaka Expo 2025, helping farmers access premium markets.

Awards and Recognition

KTDA won the Best Agro-processing Stand award at the Nairobi International Trade Fair, affirming its innovation, quality, and excellence.

Resilience Amid Challenges

Despite production dips, global instability, and operational pressures, KTDA strengthened stakeholder engagement to address price-quality gaps, keeping farmers at the heart of its mission.

“Our work is about empowering farmers, elevating Kenyan tea globally, and turning challenges into opportunities,” says Mr. Muthaura.

With strong market performance, modernized operations, and a clear vision, Mr. Muthaura enters 2026 a happy and fulfilled man, confident in Kenyan tea’s continued global success and the upliftment of farmers.