Naivas Celebrates Winners at Logbook Handover Ceremony, Honouring Customer Loyalty and the Spirit of Kikwetu.

Naivas Supermarket today hosted a celebratory handover ceremony at the Naivas Head Office, officially issuing logbooks to promotion winners who drove away in one brand-new car and ten motorcycles. The event marked another milestone in the retailer’s bold commitment to reward everyday Kenyans and
power real progress through its festive Kikwetu campaign.

Speaking during the ceremony, Naivas leadership said the celebration was about more than
awarding prizes - it is about honouring the journey Naivas has taken alongside Kenyan families for
over 30 years.

“Today is more than a handover. It is a celebration of how far we’ve come - together,” said Mr.
Andreas Von Paleske, the Naivas CEO. “Naivas began as a small, homegrown store in Nakuru,
built on trust, hard work, and a simple promise to Save You Money. Today, we stand as Kenya’s
leading retailer - rooted in community, driven by people, and powered by a shared belief that
progress is best when it’s shared.”

That philosophy, Mr. Paleske noted, is the essence of Kikwetu. “Kikwetu is how Kenya moves as one. It’s the rhythm of a thousand hustles, the shared wins, the everyday moments that quietly grow into big dreams,” he added.

This year, Naivas expanded the festive reward programme beyond seasonal products, building a
platform designed to unlock opportunities for Kenyan shoppers. The current campaign features:
• 6 brand-new cars
• 45 motorcycles
• A broad range of home appliances and electronics
• Thousands of shopping vouchers
• Traditional festive rewards, including the Kikwetu legendary goats and capons
“Beyond our legendary goats and capons, we wanted to transform lives in real, lasting ways,” Ms. 

Florence Saronge - Naivas Head of Marketing said. “A motorbike can power a livelihood. A car can begin a new chapter. Electronics bring homes closer to possibility. Vouchers change what tomorrow looks like. That is the spirit of Kikwetu.”

The newly awarded winners expressed joy and gratitude, highlighting Naivas’ transparency,
seamless participation process, and the credibility of the promotion. Naivas extends a heartfelt note to shoppers across the country:

“To our customers – thank you for your loyalty, your love, and for choosing Naivas week after week. You are the heartbeat of this journey.

To our winners – thank you for shopping with us, believing in us, and being part of the Naivas
family. Today, we celebrated you. Today, we celebrated transformation. This... is Kikwetu.”
Naivas continues to expand its footprint across Kenya, upholding its promise of value,
convenience, quality, and community empowerment through every store it opens and every
customer it serves.