Journalist, mental health activist and corporate communicator Lorna Abuga has highlighted the growing engagement between residents of Kapsaos Ward in Uasin Gishu County and tourism development officials in the North Rift region.

In a post shared on Friday, Abuga said she and a group of friends from Kapsaos Ward had the privilege of meeting North Rift Tourism Fund Manager Enock Chebii, Fredrick Bwire and other officials from the Tourism Fund.

The meeting brought together community members and tourism stakeholders at a time when the North Rift is seeking to strengthen investment, promote local destinations and expand opportunities for communities through tourism.

Abuga's engagement with the officials is expected to contribute to conversations around the role of communities in tourism development, particularly in areas with potential for cultural, environmental and adventure tourism.

The North Rift has continued to attract attention as a destination with diverse tourism assets, ranging from scenic landscapes and wildlife to cultural experiences and sporting tourism.

For residents of Kapsaos Ward, increased engagement with tourism agencies could provide an avenue for exploring opportunities for local enterprises, employment and community participation in the sector.

Abuga, who combines journalism with mental health advocacy and corporate communication, has previously been involved in community-focused conversations, making her latest engagement notable among local stakeholders.

The meeting also underscores the importance of collaboration between communities and public institutions in identifying and developing tourism opportunities that can contribute to local economic growth.

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