KNCCI, Jubilee Insurance Unite to Launch Bold Anti-Corruption Drive for Kenyan Businesses

The Kenya National Chamber of Commerce and Industry (KNCCI) has announced plans to partner with the Going Blue initiative in a major push to promote ethical business practices, transparency, and integrity among enterprises across the country.

The strategic engagement brought together KNCCI President Dr. Erick Rutto, Chief Executive Officer Ahmed "KK" Mutai, Busia Chapter Chairman Sylvanus Abungu, Jubilee Insurance Group CEO Dr. Julius Kipng'etich, who also serves as an Advisory Board Member of the Blue Company Project, Going Blue CEO Francis Maskia, and Business Analyst Joshua Chore.

The leaders explored a nationwide collaboration that will encourage KNCCI members to become certified Blue Companies, a global initiative that recognizes businesses committed to ethical governance, anti-corruption measures, and transparency.

As part of the partnership, the two organizations agreed to roll out a pilot programme in Busia County, beginning with anti-corruption and corporate governance training for businesses operating in the region. Busia was selected due to its strategic importance as one of Kenya's busiest cross-border trade gateways connecting East African markets.

Busia KNCCI Chairman Sylvanus Abungu pledged full support for the initiative, committing to mobilize the local business community to actively participate in the programme.

The Going Blue initiative seeks to reduce the cost of doing business by strengthening anti-bribery systems and whistleblower protection mechanisms within companies. It also aims to enhance business credibility through internationally recognized ethical governance standards while creating opportunities for preferential business-to-business trade among certified Blue Companies.

Participating businesses will benefit from free certification, integrity training, and the right to display the Blue Company mark as a symbol of ethical business conduct.

Speaking during the meeting, KNCCI President Dr. Erick Rutto emphasized that unethical trade practices, unscrupulous traders, and unnecessary middlemen continue to undermine legitimate commerce and damage Africa's reputation as a trusted business destination.

On his part, Dr. Julius Kipng'etich said the partnership has the potential to transform Kenya's business landscape by expanding the Going Blue network to more than 1,000 businesses nationwide.

He noted that embedding integrity and ethical governance within enterprises will strengthen investor confidence, improve competitiveness, and position Kenya as a preferred destination for ethical and globally competitive trade.

The planned collaboration is expected to mark a significant step in the country's efforts to combat corruption in the private sector while fostering a business environment founded on accountability, transparency, and sustainable economic growth.