Naivas brings its 114th store to Ruaka, deepening its promise of everyday value for Kenyan families.

Naivas Supermarket today opens its 114th store in Ruaka, strengthening its footprint in Kiambu County and underscoring its commitment to making quality, affordable shopping  more accessible to rapidly growing urban communities.

The Ruaka opening reflects Naivas’ mission to serve customers with value, quality, variety, fresh  produce, and convenience; while remaining deeply rooted in the communities it operates in. As one  of the fastest-growing residential and commercial hubs in the Nairobi Metropolitan area, Ruaka  represents the kind of neighbourhood-led growth that aligns with Naivas’ long-term vision.

Speaking at the opening, Mr. Cyrus Mathenge, Head of Store Operations at Naivas, said the new  store is built around customer needs and operational excellence

“Our focus is always on the customer, ensuring consistent value, quality, convenience, and efficient service every day. The Ruaka store brings this commitment to life, while also creating jobs and  supporting the local economy,” said Mr. Mathenge.

Naivas’ growth continues to be anchored on close collaboration with local manufacturers and  suppliers, a core value that has enabled the retailer to scale sustainably while supporting Kenyan  enterprise.

Mr. Javin Hutchinson, CEO of Bake Easy, welcomed the new store as an opportunity for shared growth.

“Naivas is a retailer that truly believes in partnership. Their growth directly supports local  manufacturers like us, allowing Kenyan-made products to reach more households. The Ruaka store is  another step forward in strengthening local supply chains,” said Mr. Hutchinson.

The Ruaka branch offers a wide assortment of groceries, fresh produce, bakery goods, and household  essentials, delivered in a modern, customer-friendly environment designed for convenience and efficiency. The store also contributes to employment creation and supports small and medium enterprises through Naivas’ supplier ecosystem.