Plot Gift and Brand Role: Controversial Viral Figure Becomes Ambassador for Real Estate Firm

 

In a striking turn of events, 38-year-old mother and grandmother Purity Kendi — whose intimate videos recently went viral and triggered widespread public discussion — has been named brand ambassador for real estate firm Comfort Homes Real Estate and awarded a serviced plot in their new development at Juja Farm, Kiambu County.

The viral video and public apology

Earlier this month, Kendi publicly addressed the scandal after a private video of hers circulated online. She tearfully claimed she was manipulated and blackmailed, saying a man lured her with KSh 20,000 and later threatened to expose the footage when she couldn’t pay further. Her apology sparked fresh debate around digital exploitation, victim-blaming and the plight of ordinary citizens caught in viral scandals.

A fresh start with Comfort Homes

Just days after the scandal broke, Comfort Homes announced Kendi as their official ambassador and gifted her a 40 × 80 foot serviced plot at their Juja Farm scheme, which they are marketing as affordable “ready-title” land from KSh 600,000. The company said the move aligns with their mission of “social-economic transformation” and of making land ownership attainable for everyday Kenyans.

Reactions and implications

The announcement has drawn mixed reactions:

• Supporters argue that the gesture offers Kendi a dignified platform and signals the possibility of redemption and renewal.
• Critics raise questions about brand reputational risk and ethics: is it appropriate for a mainstream real-estate firm to align with someone at the centre of a viral scandal?
• Some legal and digital rights watchers highlight how this moment underscores vulnerabilities around consent, privacy and the digital public sphere.

What the parties say

Comfort Homes stated that “Ms Kendi’s life story — of adversity, resilience and fresh hope — resonates with our brand promise of making land ownership accessible to people from all walks of life”. They added the plot comes “with full title deed and 12-month payment plan for balance”, in keeping with their advertised Juja Farm scheme.
Kendi, for her part, expressed gratitude and said: “This gift is a new chapter for me and my family. My hope is to build a home and create a legacy of strength, not shame.”

Broader context: Juja Farm development

Juja Farm, on the outskirts of Nairobi, has become a hot zone for residential plots thanks to proximity to the city and improved road-access. Comfort Homes lists their Juja Farm plot offer as 40×80 feet for KSh 600,000 with “ready individual title deeds” in their scheme.

Looking ahead

The arrangement raises important questions:

• Will Kendi’s role as ambassador be purely promotional, or will she have deeper involvement (e.g., community outreach, mentoring)?
• How will the public respond over time: will the arrangement normalise her story, or open the company to reputational risk?
• Will this spark other companies to engage more broadly with individuals seeking second-chance narratives?