Naivas concludes Kikwetu national campaign, celebrating shared progress and life-changing rewards for Kenyan shoppers

Naivas Supermarket has officially concluded its Kikwetu National Consumer Campaign,marking the end of one of the retailer’s most expansive and emotionally resonant customer reward initiatives to date. The campaign culminated in a final logbook handover ceremony held at the Naivas Head Office, where winners received ownership documents for brandnew vehicles and motorbikes.

Launched over a 12-week period, the Kikwetu campaign ran nationwide across all Naivas branches, rewarding customers simply for shopping and choosing the brand day after day. 

At its heart, the campaign was built on a simple but powerful idea: rewarding customers meaningfully, in ways that truly transform lives.

Speaking at the close of the campaign, the Naivas Chief Executive Officer, Mr. Andreas von  Paleske, reflected on the journey and the deeper intention behind Kikwetu.

“Today is more than the close of a campaign. It is a celebration of how far we’ve come,  together,” said Mr.Paleske.

“Naivas began as a small, homegrown store in Nakuru, built on trust, hard work, and a  simple promise to save our customers money. Today, we stand as Kenya’s leading retailer,  still rooted in community and driven by the belief that progress is best when it is shared.”.

He noted that Kikwetu, a Swahili word meaning “ours”, captures the rhythm of everyday  Kenyan life - shared effort, shared wins, and collective growth.

“Kikwetu is the feeling when Kenya moves as one. It’s the energy of a thousand hustles, the  quiet sacrifices, and the big dreams that grow from everyday moments. This campaign was 

our way of honouring that spirit,” he added.

unlike traditional festive promotions, Kikwetu went beyond seasonal giveaways to focus on rewards with long-term impact. Over the course of the campaign, Naivas awarded 

customers with:

• 6 brand-new cars

• 45 motorcycles to support livelihoods and mobility

• A wide range of electronics, home and kitchen appliances, school supplies

• Festive favourites including the Naivas legendary mbuzis and chicken.

According to Ms. Florence Saronge, Head of Marketing at Naivas, the campaign was intentionally designed to reflect the realities of Kenyan households.

“This was not about rewarding extravagantly for the sake of it. It was about rewarding meaningfully,” said Ms. Saronge. “A motorbike can change how a family earns a living. A car can open new journeys. Electronics bring homes closer to opportunity. Vouchers stretch

household budgets. That is what Kikwetu was about, making progress practical and personal.”

For the winners, the campaign delivered moments that will be remembered for a lifetime. A motorcycle winner echoed the sentiment, highlighting the practical impact of the reward:

“This bike is not just a prize. It is my livelihood. It means better days ahead. Naivas truly rewards its customers in ways that matter,” they said.

Throughout the campaign, Naivas maintained transparency in draws, consistent communication, and nationwide participation, reinforcing customer trust — a value that has

defined the brand since its early days in Nakuru.

“To our customers, thank you for your loyalty, your love, and for choosing Naivas day after day,” Mr. Paleske concluded.

“You are the heartbeat of this journey. And to our winners, thank you for believing in us and being part of the Naivas family. Today, we celebrate you.

 Today, we celebrate transformation. This is Kikwetu.”As Naivas closes the Kikwetu chapter, the retailer reaffirmed its commitment to continuing

to deliver value, convenience, and community-driven growth for Kenyan shoppers across the country.