AI and Digital Markets Take Centre Stage as Kenya Shapes Future Competition Law in Manila

The global competition landscape is undergoing a profound transformation, with artificial intelligence and digital markets rapidly redefining how economies function. This shift took centre stage at the International Competition Network (ICN) Annual Conference in Manila, which opened with the 2nd Global Governance of Competition Law and Policy Colloquium hosted by the Philippine Competition Commission.

For regulators around the world, the conversation has moved beyond theory. The focus is now on immediate, practical questions: how to regulate AI-driven markets without stifling innovation, and how to ensure digital platforms remain competitive while enabling growth.

I had the privilege of leading Kenya’s delegation from the Competition Authority of Kenya in these critical discussions. The conference brought together global competition authorities, policymakers, and experts to confront the realities of rapidly evolving markets shaped by technology.

A key highlight was the exploration of innovation trade-offs — the delicate balance between encouraging technological advancement and safeguarding fair competition. Equally important were discussions on building practical regulatory frameworks that can respond effectively to emerging AI-driven business models.

What emerged clearly is that traditional competition tools are being stretched by the speed and complexity of digital transformation. Regulators must now adopt more agile, forward-looking approaches that are grounded in evidence and responsive to change.

For Kenya, these engagements are already having a direct impact. Insights from Manila are feeding into our ongoing review of the Competition Act, with the aim of ensuring that it remains fit for purpose in a fast-changing economic environment.

Our goal is clear: to align with global best practices while addressing the unique needs of Kenya’s economy. This includes ensuring that our legal and regulatory framework can effectively govern digital markets, protect consumers, and promote innovation.

Kenya’s active participation in the ICN conference underscores our commitment to playing a meaningful role in shaping global competition policy. It also highlights the importance of international collaboration in addressing cross-border challenges posed by digital platforms and multinational technology firms.

As the discussions in Manila continue, one message stands out — the future of competition law will be defined not by abstract principles, but by how decisively regulators respond to the realities of AI, digital markets, and global economic integration.