Samchi Group Chief Executive Officer Esther Muchemi has underscored the growing importance of marketplace ethics, particularly within Small and Medium Enterprises (SMEs), as a cornerstone of sustainable business growth and leadership.
In a candid reflection shared after a staff engagement session, Ms. Muchemi revealed she had held a “tough conversation” with her team, touching on critical pillars of professional conduct—work ethics, stewardship, workplace relationships, and appropriate dress code.
“This conversation was necessary,” Ms. Muchemi said. “Business ethics, now more than ever, is becoming key in SMEs. How we show up, how we relate, and how we take care of what is entrusted to us—these are the foundations of growth.”
Following the session, the team lightened the mood by dancing to what she described as her new favorite song, which she said serves as a reminder that “we reap what we sow.”
Known for her bold leadership style and mentorship of entrepreneurs, Ms. Muchemi encouraged staff to align with the values discussed, stressing that ethical discipline not only shapes corporate culture but also directly influences business outcomes.
Her message resonated with a wider online audience through the hashtags #MadamCeo, #MarketplaceEthics, and #WorkEthics, sparking discussions on leadership, professionalism, and the evolving role of ethical standards in Kenya’s business landscape.
As the private sector continues to navigate challenges in governance and trust, Muchemi’s call to action signals a renewed emphasis on character, integrity, and accountability within the engine room of the economy—SMEs.
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