Smart Living with Samsung AI TV: Simplifying Everyday Life

Sam Odhiambo, Head of Consumer Electronics Business Kenya, during the launch of the newly launched 2025 Samsung NEO QLED 100-inch AI TV in Nairobi, Kenya, on 18th September 2025. The cutting-edge Samsung AI TV sets a new benchmark in large-screen home entertainment.

Smart Living with Samsung AI TV: Simplifying Everyday Life

An Interview with Sam Odhiambo, Head of Consumer Electronics Business, Kenya

Samsung’s 2025 AI TVs, powered by Samsung Vision AI and enhanced SmartThings integration, are reshaping how households interact with entertainment and connected living. In an interview, Sam Odhiambo explains how the latest AI-driven televisions are becoming intuitive hubs that personalise viewing, strengthen home connectivity, and deliver smarter, more secure experiences.

Q. The phrase “Smart Living” is becoming quite common. What does it actually mean for Samsung in relation to television?

A. For Samsung, Smart Living means transforming the television into an intuitive screen that adapts to the user’s environment and preferences. Through our 2025 lineup of TVs powered by Samsung Vision AI, we view the television not simply as a display but as a companion in the home, one that senses ambient conditions, adjusts picture and sound in real time and connects seamlessly into your lifestyle.

Q. How is Samsung using Artificial Intelligence within its latest TV models?

A. AI is central to our Vision of AI-enabled TVs. These models employ on-device neural networks to analyse both content and the environment, delivering features such as Click to Search, Live Translate, and AI Upscaling Pro. Beyond picture and sound enhancement, our 2025 TV models also integrate with the 2025 SmartThings ecosystem and security via Samsung Knox, ensuring the connected-home experience is both intelligent and secure.

Q. The SmartThings ecosystem is often mentioned. How does this work via the TV?

A. Our 2025 Samsung AI TVs act as central hubs for SmartThings. With the built-in SmartThings Hub, the TV can serve as the interface for routines, home insights, and connected-device management. For example, you might set a routine so that when you start a movie, the soundbar switches to the appropriate mode, all orchestrated via the TV and SmartThings.

Q. Data privacy and security are major concerns when devices connect to home networks. How does Samsung address this for its TV users?