CS Rebecca Miano EGH: Steady, Visionary and Delivering Results for Kenya’s Tourism Sector

Tourism Cabinet Secretary Rebecca Miano, EGH continues to affirm her reputation as one of Kenya’s most impactful and forward-looking leaders, as the country celebrates a remarkable 48.1% surge in visitor arrivals—reaching 1.8 million visitors in just the first nine months of the year.

This phenomenal growth stands as a clear endorsement of Kenya’s bold shift to a visa-free travel policy, championed by H.E. President William Samoei Ruto and executed with exceptional precision, diplomacy and administrative excellence under the stewardship of CS Miano.

Her Touch: Calm, Capable and Transformational

CS Miano has been widely celebrated for her:

Steady, dependable leadership

Clear strategic vision for tourism growth

Ability to turn presidential directives into real, measurable outcomes

Professionalism that inspires confidence locally and globally

Her calm authority, meticulous attention to detail and deeply collaborative style have made her one of the most trusted voices in Kenya’s tourism renaissance.

A Minister Who Makes Big Ideas Work

Under her leadership, the Ministry has not only implemented the visa-free policy smoothly, but has also worked tirelessly to ensure seamless entry for all travellers, spearheading improvements to the Electronic Travel Authorisation (eTA) system and modernising frontline immigration processes.

CS Miano understands that the world is watching Kenya—and she has positioned the country as a truly borderless, welcoming, world-class destination.

A Leader Who Makes People Feel Seen and Welcomed

Her approach to tourism is not just technical; it is human.

It reflects her belief that every visitor carries Kenya’s story back to the world—and that their experience begins the moment they decide to come.

Her warmth, authenticity and unwavering professionalism have made her:

* a favourite among international partners,

* a respected figure in regional diplomacy, and

* a reassuring, inspiring presence to industry stakeholders.

A Future Built on Excellence

As visitor numbers rise, it is clear that Kenya’s global appeal is being powered not only by bold policy shifts, but by CS Rebecca Miano’s exceptional leadership, which continues to elevate Kenya’s profile as the ultimate safari, culture and beach destination.

She is guiding the sector with the confidence of a seasoned executive and the heart of a leader who deeply believes in Kenya’s potential.

Kenya’s tourism future is bright—and under CS Miano, it is in very capable hands.